One of my duties at LRG has been coordinated PR and marketing between our partners and departments. For this release, I managed the marketing campaigns between SEGA of America and LRG for the highly anticipated Sonic x Shadow Generations Collector's Edition, culminating in a presentation from the official Sonic Channel that featured my writing and our team's product banners.
While writing the copy for advertisements + paid and organic social, I also had the pleasure of leading two high-engagement influencer campaigns with Saltydkdan and AntDude. This giveaway established a core rule for me: Influencers know their audiences, and it's important to let them play into them (as long as rightsholders sign off on it).
Our giveaways were hugely successful, resulting in an increase in sales and engagement across multiple platforms.
Campaign launch tweet
